Markup Calculator
Free online Markup Calculator. No sign-up needed, and it runs in your browser.
Find the selling price from your cost and markup, the markup from a price, or the price you need for a target margin — with a markup vs margin table.
About Markup Calculator
Built for pricing. Start from what an item costs and add a markup, work back to the cost from a shelf price, find the markup between two prices, or get the price that hits a target margin. Every answer shows both markup and margin, since the two are easy to mix up and the gap between them widens as the markup grows. The side-by-side table lists markups from 10% to 200% with the margin and price each gives for your cost.
How to use Markup Calculator
- Under I want to find, pick the selling price, the markup, the cost or the price for a target margin.
- Fill in the two boxes that appear, such as Cost and Markup (%), or Cost and Target margin (%).
- Choose your Currency and read the selling price, profit, markup and margin as you type.
- Check the Markup and margin side by side table to compare common markups with the margins they give.
How your data is handled
Everything is worked out in your browser as you type. Costs and prices aren't sent anywhere or saved; only a currency you pick is remembered on your device for next time.
Limits and accuracy
- Figures are estimates, not financial advice. Use costs and prices without VAT or sales tax for a true margin.
- A target margin must be below 100%, because a 100% margin would need an endless price.
- It uses a single cost; shipping, platform fees and overheads count only if you add them to it.
Questions and answers
What's the difference between markup and margin?
Markup is profit as a share of the cost, while margin is profit as a share of the selling price. Buying at 80 and selling at 100 is a 25% markup but a 20% margin, so the margin is always the smaller figure when you make a profit.
How do I find the selling price for a target margin?
Divide the cost by 1 minus the margin. For a 20% margin on a cost of 80, that's 80 ÷ 0.8 = 100. Adding 20% to the cost instead gives 96, which is only a 16.67% margin.
How do I convert markup to margin?
Margin = markup ÷ (100 + markup) × 100. So a 50% markup is a 33.33% margin, and a 100% markup is a 50% margin. The side-by-side table under the result lists the common pairs.